Day of the Dead festivities boost tourism sector

13 Nov 2019

Day of the DeadThe Day of the Dead, a holiday celebrated throughout Mexico on November 2nd, provided a boost for the country’s tourism sector. 

Hotels reported occupancy rates of 75.8%, with the tourism sector expected to see a surge of almost 2 billion pesos following the festivities.

Prior to the celebrations, Federal Tourism Secretary Miguel Torruco had forecast 892,000 Mexican citizens to travel for Day of the Dead - or Día de Muertos, as it is locally known.

He anticipated hotels in Mexico City to see an 87.5% occupancy rate with 85,000 tourists flocking to the capital, attracting 85.6 million pesos to the city’s accommodation sector. 

According to data from travel fare website Booking.com, Mexico City holds the highest number of hotel reservations in the country for Day of the Dead weekend. 

“The Day of the Dead celebration has become a huge opportunity for people to get away and live the experience in other parts of the country, without being an official holiday,” said Ezequiel Rubín, country manager at the travel website Despegar.com.

Aside from the capital city, Bacalar, Quintana Roo, Taxco, Guerrero, Tequisquiapan, Querétaro and Valle de Bravo, in Mexico State are some of the Pueblos Mágicos (Magical Towns), also experience high numbers for reservations in the country. 

According to State Tourism Secretary Claudia Chávez López, Michoacán, Morelia, Pátzcuaro and Uruapan have all reported 100% hotel occupancy rates. Moreover, the Noche de Ánimas (Night of Souls) festival was expected to attract 200,000 visitors – both foreign and local – to the Lake Pátzcuaro region, she added.

Guerrero’s tourist destinations witnessed an occupancy rate of 90%, as a result of an unprecedented influx of tourists– roughly 300,000 – which visited over the weekend. 

The number of visitors expected could have easily been exceeded, said State Tourism Undersecretary Noé Peralta Herrera, with many opting for alternative lodging such as vacation homes, rent condos or simply staying with friends or family who reside in the region.

“Although we don’t officially have an exact figure for how many people will stay at their own properties, rent rooms on mobile applications or stay with family or friends, the economic influx they will generate is also very important for thousands of families who directly or indirectly depend on the tourism industry in Acapulco, Ixtapa-Zihuatanejo and Taxco,” Peralta said.